Get Access ★ Paid Attention: Innovative Advertising for a Digital World.
Paid Attention: Innovative Advertising for a Digital World
by Faris Yakob
Binding: Paperback
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Amazon Page : https://www.amazon.com/Paid-Attention-Innovative-Advertising-Digital/dp/0749473606
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Paid Attention Innovative Advertising for a Digital World Spanning communication theory neuroscience creativity and innovation media history popular culture branding and emerging technologies Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape Packed with realworld examples of campaigns from companies including Sony Red Bull and HP the book also contains practical advertising and branding templates and toolkits Paid Attention Innovative Advertising for a Digital World Digital platforms have given rise to a new kind of media consumer who rarely gives their full attention to any one channel Rather they give continuous partial attention to a number of different streams each of which aims to gr As Faris Yakob puts his book aspires to be a modern philosophy of advertising a set of believes that guide Paid Attention Innovative Advertising for a Digital World Paid Attention is a mustread for anyone struggling to understand media’s changing relationship with consumers in a world being transformed by digital Funny and provocative and packed full of great examples it’ll get you thinking differently whether you’re an advertising professional or a media entrepreneur trying to reposition your Paid Attention Innovative Advertising for a Digital World Paid Attention Innovative Advertising for a Digital World Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance Advertisers are paying more and more money to reach fewer and fewer people as audiences consume endless streams of content across different platforms Paid Attention Innovative Advertising for a Digital World Buy Paid Attention Innovative Advertising for a Digital World 1 by Faris Yakob ISBN 9780749473600 from Amazons Book Store Everyday low prices and free delivery on eligible orders Paid attention innovative advertising for a digital world Get this from a library Paid attention innovative advertising for a digital world Faris Yakob Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance Advertisers are paying more and more money to reach fewer and fewer Paid Attention Innovative Advertising for a Digital World Paid Attention Innovative Advertising for a Digital World 9780749479176 by Yakob Faris Yakob Faris Publisher Kogan Page FREE shipping to most Australian states Paid Attention Innovative Advertising for a Digital World Paid Attention Innovative Advertising for a Digital World Faris Yakob Kogan Page Apr 28 2015 Softcover 2495 216pp 9780749473600 Paid Attention is a comprehensive look at the theory behind advertising in the attention economy In a wellresearched look at advertising and consumer attention Faris Yakob discusses the new world of infinite
